Rita Ora has a lot to be proud of as 2018 kicks off. But first, she’s helping her fans take pride in themselves with a new campaign and a new song.
Ora is the face of Absolut’s recently launched The Open Mic Project, which looks to “unite the voices of change-makers and fearless fans” by advocating open conversation through stories of acceptance.
The fan-submitted stories are archived on the project’s official website, but are also now exemplified in Ora’s latest song, “Proud.
Take a Listen Below: